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Imma Folch | Blog
Imma Folch | Blog
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Now, this is interesting.  Let's think in the several findings that all of us who are in the marketing and PR industry have mentioned or are talking about: - One of the uses of Social Network is Customer Acquistion - Teenagers don't do Twitter - Largest population who use social networks are over 35 - All companies either have a pr 2.0 strategy or are looking into one. So....if workplaces are blocking access..when do all those potential clients or customer will be "engaged"? during weekends? ..... let's think about this. I'm coping the article from CNET by Caroline McCarthy. A majority of U.S. workplaces block access to social-networking sites like Facebook and Twitter, new survey results commissioned by consulting firm Robert Half Technology indicate. Fifty-four percent block social networks "completely," while another 19 percent only permit it "for business purposes."

Interesting post I would like to share - just read it at Market Watch. Here it is:

Facebook is no fad

Commentary: Social networking is a basic human need

By Adam L. Penenberg

NEW YORK (MarketWatch) -- With Facebook registering its 300 millionth user and investors valuing Twitter at $1 billion, it's time to put to bed the notion that social networking is a fad. It's not. It's our destiny. This is something I've thought a lot about since I began researching my new book, "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves." It details how many of the iconic companies of our time -- including eBay Inc. /quotes/comstock/15*!ebay/quotes/nls/ebay (EBAY 25.18, +0.06, +0.24%) , Facebook, MySpace /quotes/comstock/15*!nws/quotes/nls/nws (NWS 14.22, -0.07, -0.49%) , PayPal, Flickr /quotes/comstock/15*!yhoo/quotes/nls/yhoo (YHOO 16.88, +0.13, +0.78%) and Twitter -- grew from bootstrap startups to billion-dollar empires within a few short years. Their shared formula: a "viral expansion loop," which is accomplished by incorporating viral qualities into the functionality of their products. These companies and many others grew because each new user begat more users. Just by using a product, they spread it. After all, what's the sense of being on Facebook if none of your friends is on Facebook, or using Flickr if you can't share your photos? These viral businesses take advantage of our increased interconnectedness, made possible by more ubiquitous bandwidth and advances in both hardware and software. As the Internet increasingly goes mobile and is gradually released from the desktop, it will offer a far greater, more diffuse surface area for ideas to spread virally.

From: www.eleconomista.es Nice to see things are moving in the industry! By Franklin Paul and Gabriel Madway NEW YORK/SAN FRANCISCO (Reuters) - DELL (DELL.NQ
16,010 -4,07% -0,68
Dell Inc plans to buy Perot Systems Corp for about $3.9 billion, paying a steep 67.5 percent premium to expand its technology services business and compete with Hewlett-Packard Co and IBM. Perot Systems, a computer services provider founded in 1988 by former U.S. presidential candidate Ross Perot, would be the largest ever acquisition by Dell and comes after extended speculation about its M&A strategy. Dell, which lags far behind HP and IBM in the services arena, is looking to buy a company with a strong focus on serving healthcare and federal government customers. It expects the deal to add to earnings in fiscal 2012, but some analysts thought the price tag may have been too high. Dell said it would pay $30 per share for Perot Systems. Its Friday's closing price was $17.91 on the New York Stock Exchange. J.P. Morgan analyst Mark Moskowitz said the price is 1.4 times Perot Systems' sales, compared to HP's purchase of EDS for 0.6 times sales last year. That would make the acquisition a little expensive, although it was good for Dell to lessen its dependence on personal computers, he said. "We do see the building block as being compelling, but the purchase price seems relatively rich," Moskowitz wrote in a research note. Perot shares jumped 65 percent to close at $29.56 while Dell shares fell 4.1 percent to $16.01. The deal comes as large technology companies expand into higher margin IT services to secure stable and recurring revenues as computer hardware becomes cheaper.

Cuando hace un par de años contemplaba a un par de treintañeros o recien cumplidos 40, enrollados en una toalla de playa, porro en mano, gafas oscuras para tapar no sólo las ojeras sino las patas de gallo, y ese look cool de estoy de vuelta de todo en la playa de Folegandros, constaté que el Principio de Peter Pan realmente existía. Ahora resulta que son un "segmento target" para campañas de Marketing - ergo es que hay ( o somos ) muchos. Artículo recibido hoy via MarketingNews.es Radiografía de un target de deseo: los treintañeros Los nacidos entre 1967 y 1977 constituyen la Generación X, a la que pertenecen 8.600.000 españoles. CP Proximity los ha bautizado como “La Generación del Cambio” y ha realizado un ambicioso estudio sobre este grupo, el público objetivo más recurrente en los planes de marketing y publicidad de infinidad de anunciantes. Este trabajo se basado en entrevistas a 5.000 consumidores y con más de 350 horas de etnografías, realizado en 17 países en colaboración con la red internacional de CP Proximity, Proximity Worldwide. “La Generación del Cambio” construye un perfil que define y agrupa a la Generación X, especialmente cuando es puesta en comparación con sus predecesores (los hijos de un baby boom que también ocurrió de un modo muy concentrado en España) y sus seguidores (los jóvenes hiperconectados y consumistas de la Generación Y).