Survey: Over half of U.S. workplaces block social networks

Now, this is interesting.  Let’s think in the several findings that all of us who are in the marketing and PR industry have mentioned or are talking about:

– One of the uses of Social Network is Customer Acquistion

– Teenagers don’t do Twitter

– Largest population who use social networks are over 35

– All companies either have a pr 2.0 strategy or are looking into one.

So….if workplaces are blocking access..when do all those potential clients or customer will be «engaged»? during weekends?

….. let’s think about this.

I’m coping the article from CNET by Caroline McCarthy.

A majority of U.S. workplaces block access to social-networking sites like Facebook and Twitter, new survey results commissioned by consulting firm Robert Half Technology indicate. Fifty-four percent block social networks «completely,» while another 19 percent only permit it «for business purposes.»

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Let’s have fun

Last week I wrote about how an emotion can change an opinion. The simple vision of a guy wearing a clown nose made me go from a negative to a positive opinion. Today I saw this video posted in Facebook and I though about all the people that used those stairs. They probably stopped thinking in whatever was in their mind and experimented the pleasre of fun. That for sure made them go home with a big fat smile!.

[youtube=http://www.youtube.com/watch?v=kP-eXxOpQU8]

Una simple emocion como detonante del cambio de opinión

La semana pasada camino de la oficina descubrir un casa ocupada. Mientras esperaba a cruzar la calle, empecé a pensar en todos los problems que eso podía ocasionar al vecindario: ruidos, suciedad, robos, … y de repente, miré hacia uno de los balcones y en el apareció un chico con nariz de payaso y una trompeta. Al cruzar la calle me acerqué hacia la casa y el me dedicó una sonris  y empezó a tocar la trompeta. En unos instantes una sonrisa iluminaba mi cara y empecé a envidiar su libertad, su capaciad de creer en algo totalmente contrario a la sociedad y su lucha por ello. Y pensé «olé!» .  Mi opinión había cambiado por la sensación agradable y divertida que me produjo. ¿ soy smple ? quizás..

Hoy he visto este video «posteado» en Facebook, y he pensado en la sensación que les debía producir a todo los que con sorpresa subían por la escalera. Seguro que fuera en lo que fuera que estaban pensando su mente cambió y experimentaron la sensación de la diversión, y se fueron con una sonrisa a casa. Interesante!

[youtube=http://www.youtube.com/watch?v=kP-eXxOpQU8]

Social media is here to stay

Interesting post I would like to share – just read it at Market Watch. Here it is:

Facebook is no fad

Commentary: Social networking is a basic human need

By Adam L. Penenberg

NEW YORK (MarketWatch) — With Facebook registering its 300 millionth user and investors valuing Twitter at $1 billion, it’s time to put to bed the notion that social networking is a fad. It’s not. It’s our destiny.

This is something I’ve thought a lot about since I began researching my new book, «Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves.» It details how many of the iconic companies of our time — including eBay Inc. /quotes/comstock/15*!ebay/quotes/nls/ebay (EBAY 25.18, +0.06, +0.24%) , Facebook, MySpace /quotes/comstock/15*!nws/quotes/nls/nws (NWS 14.22, -0.07, -0.49%) , PayPal, Flickr /quotes/comstock/15*!yhoo/quotes/nls/yhoo (YHOO 16.88, +0.13, +0.78%) and Twitter — grew from bootstrap startups to billion-dollar empires within a few short years. Their shared formula: a «viral expansion loop,» which is accomplished by incorporating viral qualities into the functionality of their products.

These companies and many others grew because each new user begat more users. Just by using a product, they spread it. After all, what’s the sense of being on Facebook if none of your friends is on Facebook, or using Flickr if you can’t share your photos?

These viral businesses take advantage of our increased interconnectedness, made possible by more ubiquitous bandwidth and advances in both hardware and software. As the Internet increasingly goes mobile and is gradually released from the desktop, it will offer a far greater, more diffuse surface area for ideas to spread virally.

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The power of an emotion to change an opinion

All of us who are in marketing and PR we must never forget that our target is people. We may draft an excellent PR plan to communicate the benefits of a product and the result is that someone will buy the product. We may work on reputation management of a firm, and the result is that someone will trust that firm and invest in it. We may work on a press conference and the result is that the editor will get the message, write about our client, and someone will buy the product or service. People. We work for people. And people are emotions. Sometimes we forget that.

 Today I was walking to the office and was waiting for a light to turn green and saw that an abandoned building nearby had been “occupied” and very loud music was being played. My mind immediately started producing negative thoughts about this: neighbourhood is going to get dirty, this may attract burglars, this people always generate conflict , etc.. Suddenly, while I was crossing the street still looking at the house, a young guy went out the balcony, with a clown nose and a trumpet and started playing, dancing and wawing and the people passing by. He made me smile. And  I smiled for a long time. And just with that smile all my negative feelings went away, and thought – “young people who still believe in something and live accordingly. Wow”.

 

Was it the music? Was it the red clown nose? Was it his eyes looking at mine? I don’t know, but it touched my emotions and modified my thoughts.

 

So let’s think about this when we write our marketing and communication plans. People.

 

PS. Needless to say, being ethical is a must.

Dell to buy Perot Systems for $3.9 billion

From: www.eleconomista.es

Nice to see things are moving in the industry!

By Franklin Paul and Gabriel Madway

NEW YORK/SAN FRANCISCO (Reuters) – DELL (DELL.NQ

16,010 -4,07% -0,68

Dell Inc plans to buy Perot Systems Corp for about $3.9 billion, paying a steep 67.5 percent premium to expand its technology services business and compete with Hewlett-Packard Co and IBM.

Perot Systems, a computer services provider founded in 1988 by former U.S. presidential candidate Ross Perot, would be the largest ever acquisition by Dell and comes after extended speculation about its M&A strategy.

Dell, which lags far behind HP and IBM in the services arena, is looking to buy a company with a strong focus on serving healthcare and federal government customers. It expects the deal to add to earnings in fiscal 2012, but some analysts thought the price tag may have been too high.

Dell said it would pay $30 per share for Perot Systems. Its Friday’s closing price was $17.91 on the New York Stock Exchange.

J.P. Morgan analyst Mark Moskowitz said the price is 1.4 times Perot Systems’ sales, compared to HP’s purchase of EDS for 0.6 times sales last year. That would make the acquisition a little expensive, although it was good for Dell to lessen its dependence on personal computers, he said.

«We do see the building block as being compelling, but the purchase price seems relatively rich,» Moskowitz wrote in a research note.

Perot shares jumped 65 percent to close at $29.56 while Dell shares fell 4.1 percent to $16.01.

The deal comes as large technology companies expand into higher margin IT services to secure stable and recurring revenues as computer hardware becomes cheaper.

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¿ Complejo de Peter Pan ?

Cuando hace un par de años contemplaba a un par de treintañeros o recien cumplidos 40, enrollados en una toalla de playa, porro en mano, gafas oscuras para tapar no sólo las ojeras sino las patas de gallo, y ese look cool de estoy de vuelta de todo en la playa de Folegandros, constaté que el Principio de Peter Pan realmente existía. Ahora resulta que son un «segmento target» para campañas de Marketing – ergo es que hay ( o somos ) muchos.

Artículo recibido hoy via MarketingNews.es

Radiografía de un target de deseo: los treintañeros

Los nacidos entre 1967 y 1977 constituyen la Generación X, a la que pertenecen 8.600.000 españoles. CP Proximity los ha bautizado como “La Generación del Cambio” y ha realizado un ambicioso estudio sobre este grupo, el público objetivo más recurrente en los planes de marketing y publicidad de infinidad de anunciantes. Este trabajo se basado en entrevistas a 5.000 consumidores y con más de 350 horas de etnografías, realizado en 17 países en colaboración con la red internacional de CP Proximity, Proximity Worldwide.

“La Generación del Cambio” construye un perfil que define y agrupa a la Generación X, especialmente cuando es puesta en comparación con sus predecesores (los hijos de un baby boom que también ocurrió de un modo muy concentrado en España) y sus seguidores (los jóvenes hiperconectados y consumistas de la Generación Y).

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Trapped girls call for help on Facebook

When I read this news I freaked out , really.  Socia media revolution is great, yes, but if it subsitutes common sense in young brains, it is very, I mean VERY frightening.  All of us who are in the PR and Technology business REALLY need to watch out for this ! I am going to copy the article from ABC News, even though I have seen it in different media .

The Metropolitan Fire Service (MFS) in Adelaide says it is worrying that two girls lost in a stormwater drain raised the alert on a social networking site rather than ringing triple-0.

The 10- and 12-year-old girls updated a Facebook status to say they were lost in a drain on Honeypot Road at Hackham in Adelaide’s southern suburbs on Sunday night.

Glenn Benham from the MFS says it was fortunate a young friend was online at the time and was able to call for help for them.

«It is a worry for us because it causes a delay on us being able to rescue the girls,» he said.

«If they were able to access Facebook from their mobile phones, they could have called triple-0, so the point being they could have called us directly and we could have got there quicker than relying on someone being online and replying to them and eventually having to call us via triple-0 anyway.»

Professor of Media and Communications at the Queensland University of Technology, Terry Flew, says public education campaigns are facing an ongoing struggle to compete with social media.

«I’m sure they [the girls] would have had information provided to them in their schools about who to contact in an emergency, but as we know many things that are learnt in school can go in one ear and out the other,» he said.

«For these kids, by the sounds of it, being on Facebook is just such a pervasive part of their lives that it seems the first line of response if they need to communicate a message to others.

«I guess for these people the natural way to send a message out to their friends and others is via Facebook, unfortunately in this case the message was that they were stuck in a stormwater drain.»

He warns that presents a real challenge for public education authorities to get their message across.

«Clearly it’s not good enough to say ‘well they should have rung emergency services’, the point is that they didn’t, and we need to think about why that’s the case and what strategies can be used in the future,» he said.

España desciende hasta el puesto 25 en competitividad tecnológica

Lo acabo de leer en  Dealer World — que penita !!..o mejor dicho, qué verguenza!! Eso si, con el plan E, han estado tres meses de obras ( y siguen ) para mover el paso de peatones de GranVía / Casanova  2 metros. …

Os dejo con la reseña:

España baja dos puestos en el ranking mundial de competitividad tecnológica en comparación con el pasado año. Según el estudio publicado por The Economist y patrocinado por la BSA, nuestro país se sitúa en el puesto 25 de competitividad empresarial, por detrás de Italia y Estonia.

Aunque, de acuerdo con este estudio, España ha aumentado su puntuación en 1,1 puntos respecto al pasado 2008, obteniendo 47,7 puntos de 100, distintas variables han hecho que nuestro país acabe bajando dos puntos en el nivel de competitividad tecnológica, situándose de esta forma en el puesto 25 de los 66 países analizados.

No obstante, el estudio realizado por The Economist Intelligence Unit, y patrocinado por la BSA (Business Software Alliance), también valora de forma muy positiva la posición de España en el entorno global de negocio, obteniendo 87,4 puntos sobre 100, así como el capital humano, con 47,9 puntos sobre 100. En estos dos puntos, nuestro país se sitúa en el puesto 20 del ranking.

La peor parte es la que corresponde a las valoraciones recibidas en infraestructura tecnológicas, en la que ha obtenido 45,6 puntos sobre 100, y más llamativo es que España sólo recibe 10,6 puntos sobre 100 en su valoración del fomento del I+D.

En el primer lugar de este ranking vuelve a estar, un año más, Estados Unidos, seguida de Finlandia, que ha arrebatado a Taiwán el segundo puesto en competitividad tecnológica.

Autor: Encarna González
Fecha: 18/09/2009

Social Media Revolution

I have received this video through several sites/blogs and I find it really interesting an makes you think lots. I know authors are promoting a book, but the video is GREAT and I congratulate them from here! If you see the video, turn sound on – it’s awesome!

[youtube=http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=PlayList&p=C33B9021168095A3&playnext=1&playnext_from=PL&index=40]