Spain still number one in smartphone penetration

According to ComScore and their recent 2012 report : «Spain led the rankings with 66% of mobile users owning a smartphone, followed by the UK at 64%.». Yes, indeed, I see it, I live in Spain – But, unfortunately this does not indicate that we do buy more apps than our fellow Europeans or we do more internet transactions through our phone. We are still in the top position of software piracy, unfortunately.

If you want to promote an app in Spain, there is a good market to go to , but Price is one of the marketing mix variables that needs to be studied thoroughly!


Here is the article appear in M&M Global 

Smartphone ownership at majority across EU5 countries

18 MARCH 2013
Smartphone ownership at majority across EU5 countries

The number of smartphone users in EU5 (Spain, Germany, Italy, France and the UK) increased 30% in 2012 reaching 136.2 million, according to Comscore’sMobiLens service.

December 2012 marked the first time that smartphone penetration surpassed the 50% mark in all of the European countries.

Measured against an EU5 average 57% smartphone penetration, Spain led the rankings with 66% of mobile users owning a smartphone, followed by the UK at 64%.

Both France and Italy were slightly below the EU5 average with smartphone ownership at 53%, with Germany concluding the rankings at 51%.


Tarjetas de Visita : Primer Impacto

tarjetasSiempre me han fascinado las tarjetas de visita, y recuerdo con cariño las primeras tarjetas que tuve.: me las regaló mi madre al acabar la carrera. En aquella época las tarjetas eran sobrias: fondo blanco y letra cursiva en negro.


Las pobres tarjetas han pasado épocas en las que , como las postales de Navidad, parecía que iban a morir y a ser sustituidas por pequeños CD’s, o identidades digitales. Pero no. Las tarjetas de visita siguen siendo un elemento imprescindible en nuestras relaciones comerciales. Nos sirven para asociar las caras a un nombre, para descubrir más cosas de nuestro interlocutor, y sobre todo, para ver el «estilo» de la compañía con la que estamos tratando. Y ya que estamos en un mundo de diseño y sensaciones, las tarjetas  se convierten en un soporte ideal para decir algo más…


He llegado al siguiente post de Marketing Directo en la que muestran algunos diseños de tarjetas. ¿ Cual os gusta más? Definitivamente la de carne debe ser de Lady GaGa, no? ( Haz click en el título para leer el post entero )


57 tarjetas de visita con diseños increíblemente “cool”

IESE Insight Estrategias para sortear las diferencias horarias

Hoy he tenido una «conference call» ( reunion telefónica)  de Worldcom PR Network, nuestra red de agencias. En la misma hemos participado miembros de Australia, Singapore, Los Angeles, Minnesota, Chicago, New York, Londres, Alemania y España.


Siempre es complicado encontrar una hora a que todo el mundo le vaya bien, vamos, …complicado no, lo siguiente. Esta vez a mi me ha tocado a las 14.30. Excepto el hecho de tener que comer un sandwhich en la oficina, no tiene mayor efecto sobre mi día laboral.


Otras veces he tenido que conectar a las 11 de la noche, a las 06.00 am, …y siempre me pregunto que mucho avance, mucho skype, mucho email, pero qué importante es la voz!!


Curiosamente en mi buzón de email, me encuentro con este artículo de IESE ! Just in time!


IESE Insight Estrategias para sortear las diferencias horarias.

vía IESE Insight Estrategias para sortear las diferencias horarias.

Is clicking «like» considered to be «engaged» ?

English is not my first language – So the word «engagement» if  I read it from my spanish mind means something serious – to be engaged is to accept responsibilities, to take care of someone or something, to be ready to comit…but I usually see the word engagement followed by «customers», «clients», «conversations» … and then it translates to «I like» clicking.  I have always thought we, PR and Marketing people are sometimes over enthusiastic on trivial things in life – maybe giving the times it is a global effort to mantain common sense and therefore highlight simple acts ..

Today I finally read an article that I can relate about the «i like» versus «being engaged» .. I recommend it! Click here for the full article!


PeerIndex boss slams Facebook’s ‘trivialising’ of social engagement

By Nicola Kemp,, 12 March 2013, 08:00AM

The chief executive of social-media analytics firm PeerIndex has accused Facebook of ‘trivialising’ social engagement in a drive to maximise profits.

Los mejores días para publicar en Facebook

Hoy es domingo, y me estoy poniendo al día leyendo newsletters e informaciones on-line que no tengo tiempo de leer durante la semana. Curiosamente me llega un titular de Puro Marketing: «Los mejores días para publicar en Facebook». Me interesa, ya que en llevamos varios proyectos de community management.

Leo el artículo y resulta ser una descripción de un informe publicado por una agencia de Chicago, cuya conclusión es: 

«Los posts publicados en fin de semana disfrutan de unos niveles de interacción superiores en un 14,5% superior a los posts entre semana, y eso que solo el 14% de los posts se publican en fines de semana.» sonrío…hoy es domingo y estoy leyendo posts !! Que previsibles somos..

Por lo tanto, si alguien me pregunta cuales son «los mejores días para publicar en Facebook», mi respuesta será: «cualquier que te de el tiempo necesario para hacer un post de calidad» fin y al cabo probablemente te leeran el fin de semana!!


Si quereis leer el articulo de Puro Marketing aquí esta: artículo.

Yes! I knew it! Good humour makes your team perform better!

I just read this post from Forbes and I totally agree with the author, Jenna Goudreau ! Here I’m copying it. I do practice my comedy abilities, specially in boring meetings!!

Are Funny People More Successful In Business?

Steve Cody, 57, is co-founder and managing partner of Peppercom, a mid-size communications agency based in New York. He’s also an amateur stand-up comedian, performing frequently at the New York Comedy Club.

“About five years ago I was suffering through an endless business dinner, when the guy next to me said he performed stand-up when not doing IT,” recalls Cody. Intrigued, he decided to take a course and start performing himself. Soon he noticed a happy crossover to his professional life, where he was employing humor more often, listening more intently to clients and becoming better at holding audiences’ attention during presentations.

Cody wanted his employees to reap the business benefits of comedy too, so he launched a 90-minute comedy workshop for his new recruits and staffers to attend every two months. He says it infuses them with confidence, bonds them with coworkers, teaches the nuances of reading an audience and environment, and livens up their presentations. The new refreshed and fun culture is also helping him secure business. “It’s a point of differentiation,” he says. “When all things are equal, clients will pick the firm they want to work with.”

Are funny people more successful in business? Old-school HR people are quick to say that humor is dangerous in the office: It too easily offends or falls flat. However, researchers and companies alike are beginning to tout the individual and company-wide benefits of a well-placed punch line. Those looking for an edge may want to think more critically about their funny bones.

“Humor has three primary impacts: cognitive, emotional and physiological,” says psychologist Steven Sultanoff, Ph.D., former president of the Association for Applied and Therapeutic Humor. He explains that workplace humor may offer some perspective on a situation, which helps people process it. After a company leader sent a memo saying they needed to “shrink” a difficult problem, Sultanoff recalls, one employee posted a tiny copy of the memo on a community bulletin board. Also, because we can only feel one emotion at a time, humor creates an emotional lift by displacing frustration with the joy of the joke and a physiological reduction of stress hormones.

Sultanoff says that people who are funny likely will be perceived as more enjoyable and as better employees because they are in fact more successful. “If someone is using humor then they are connecting with people and building relationships, which creates opportunities that other people may not have.”

Research shows that successful humor boosts both personal productivity and group effectiveness. According to Michelle Gielan, an expert in positive psychology and cofounder of the Institute for Applied Positive Research, when something makes us smile or laugh, the feel-good chemical dopamine is dropped into our systems, which turns on all the learning centers in the brain and heightens creativity, productivity and engagement. In a meta-analysis of 225 academic studies, happy employees were found to have 31% higher productivity and 37% higher sales. Doctors who were primed to be positive came to the correct diagnosis 19% faster and more accurately, while business teams solved problems more quickly, were deemed better by bosses and got higher customer satisfaction ratings.

“Humor can serve to facilitate trust, ease tension and establish a sense of group cohesion,” says Anthony Pescosolido, a management and organizational behavior professor at the University of New Hampshire. In his research, he found that effective humor provides a sense of “psychological safety” that helps manage emotions and makes group members more willing to accept challenging goals. Using humor also increases attentiveness and persuasiveness. For a leader, it helps you relate by breaking down power structures and equalizing people in the organization.

Of course, all of this is true for humor that works. Sultanoff says it’s the “empathic humor,” which has a positive intent and arises out of your compassion for a person or situation, that serves people well. Conversely, “hostile humor” undermines productivity and wellbeing. It negatively targets an individual for a misdeed or character flaw. Someone may use it to show their superiority, as a form of passive aggressiveness or as punishment. It’s when you’re late to a meeting, and the boss says, “He’d be late to his own birth,” notes Sultanoff. It causes people to withdraw, feel more irritated and less motivated, and actively avoid others.

Moreover, Sultanoff says potentially offensive humor—anything that may be construed as racist, sexist, ageist or hits upon another cultural sensitivity—could damage your reputation and professional relationships. “Even if someone isn’t offended by it themselves, they might be offended that it’s against the rules,” he says.

At Cody’s Peppercom, employees are quick to police attempts at humor that cross the line. Not long ago, a new male receptionist sent a company-wide email responding to their rained-out softball game. “I was looking forward to seeing the ladies in wet T-shirts,” he wrote. Immediately, both male and female coworkers told him that such comments were inappropriate and unwelcome, says Cody.

But even those skilled at “low-risk” humor should be wary of overkill. “Over-reliance on humor often leads to a sense that this individual is not a ‘serious’ worker, particularly if one tends to use self-deprecating humor,” says Pescosolido. The proverbial “class clown” may be considered a distraction and a barrier to group performance.

Despite the avenues for failure, some companies are betting on humor’s benefits. “Humor and play are in the corporate mission statements of Southwest Airlines, Google and Ben & Jerry’s,” Sultanoff says. “At most places, you won’t read it in the manual, but I think companies should be thinking about it.” He notes that only 15% of people are fired for incompetence—the other 85% are fired for not getting along with others. Used effectively, humor helps people get along, decreases turnover and increases productivity. And that’s no joke.

The «alphabet» trends

Computer monitors need to be raised to meet eye level so you can sit with your back strait at work. Most of the people in the office have a stack of white paper underneath them. I don’t. I have my first marketing book , the «bible», – o course Philip’s Kotler Marketing Management book, in Spanish and one of the first editions. I had that book since 1995, and now, more than 15 years later, I look at my shelf and I see «Marketing Management, Kotler, 11th edition».

At that time, the 5 «P» where the hot trend: Product, Price, Point of Sale, Promotion and People. And it was marketing. The boundaries between marketing and communication where well established.

Now I am doing some research on PR trends and I find the same Kotler’s pattern but using a different letter : «C», Conversations, Content, Connections, Community, C-level counsel …

But the world has change indeed – the impacts of information we all receive have been mutliplied by millions. Now we are not just information recipients, now we are part of the information channel. We can comment, post, tweet, write,..we ARE communication, and therefore marketing.

So If I have to choose a letter of the alphabet to describe which should be the trend to follow I would use «F».


Yes, – whatever trends are, don’t forget the environment, the mobile growth, the multiple social networks, the intereactive TV ..and please FOCUS –

If you are a company, focus on your main message, if you are a person, focus on the messages that add value to your life, if you are a community person, focus and what makes your life more meaningful!

FOCUS should be the trend!

Penultima etapa

Hoy hemos hecho la penultima etapa desde Arzua a O Pedrouzo. La mas dura sin duda! 20 km con muchas subidas y bajadas y mucho trozo junto a la carretera general. Mis ligamentos han sufrido de lo lindo! Mañana ya llegamos a Santiago.

He hecho el camino sola casi todo el rato y me ha dado mucho para reflexionar. Que bien sienta. Creo que voy viendo clara mi vocacion, pero esa es otra historia.

Realmente el camino está muy transitado. Si ayer eran cuatro disfrazados de romanos, tres con la radio a tope, y muchas familias, hoy se juntaban en los tramos angostos grupos de alemanes, italianos, jubilados, scouts y ciclistas… Muchos ciclistas!

La meteorologia era ideal hasta ahora, fresquito por la mañana y por la tarde y solecito al mediodia pero…hoy hemos llegado a 37 grados segun algunos termometros.

El ambiente en el grupo es genial! Despues de compartir dos noches de albergue, hace que se pierdan las verguenzas!

Primera etapa conseguida!

Ayer 5 de Agosto hicimos la primera etapa de Sarria a Portomarin, unos 12 km. Muy amena!

La verdad es que queria escribir anoche pero estaba cansadisima y la bajada antes de llegar al puente me destrozó la rodilla! Ahora estoy en el cap esperando un antiinflamantorio potente. Hoy son 23 km y los pienso hacer, aunque sea a la pata coja!

Es muy bueno el ambiente y hay muuuucha gente pero bien. La mayoria andando pero algunos en bici. Me llamó la atencion una familia de Canada que van en tandem, llevando a dos niños de unos 7 y 8 años.

El grupo con el que voy es muy majo y divertido. Por la tarde estuvimos riendo y riendo y eso es de lo mas sano.

Nuria, Norma, Sergio, Santi, Mari y Jam nos estan cuidando de lo lindo. Cada noche nos hacen escuchar una cancion inspiradora. La primera noche fue Viatge a Itaca, del Llach, y anoche Caminante no hay camino de Serrat.

Hace fresquito y se agradece, porque caminar con calor y con 3 kilos a la espalda es duro…aunque durisimo tiene que ser llevar la mochila entera. La mia pesa 12 kilos y llevo lo justo!

Pero bien, estoy contenta, tranquila y desconectada. Entiendo que el camino sea un espacio de reflexion, pero caminar con gente tambien es enriquecedor porque vas conociendo a personas desde la calma.