Google vs Twitter

Hace 20 años IBM era el dominante, hace 10 Microsoft, y ahora Google está en todas. Leo una noticia que me sorprende ya que las últimas técnicas de ser lider en un area de mercado determinada parece que para Google es comprar a aquella empresa que destaque. Ahora parece que va a plantar cara según la noticia que he leído hoy en www.marketingdirecto.com que reproduzco a continuación.

Google planea un ataque a Twitter y compañía

Google estaría preparando un servicio capaz de hacer competencia a Twitter, según informan medios estadounidenses como The New York Times o Wall Street Journal. Lo que aun no se sabe es si se tratará de una nueva aplicación o servicio o si será una versión abierta y ampliada del programa de correo Google Mail.

Los rumores apuntan a que Google creará un servicio similar a Twitter y Facebook para que los usuarios puedan actualizar su estado o enviar mensajes breves sobre sus actividades a sus contactos, además de poder ver los mensajes y actualizaciones de los demás. El servicio podría incorporar también la plataforma de vídeo YouTube y el sitio web de fotografía Picasa.

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Balancing Professional and Personal Life in Social Media

One of the blogs I follow is www.convinceandconvert.com by Jay Baer.  Jay is a specialist in Social Media and his comments are really useful and meaninful. I just read his latest post «How to  balance your professional and personal life in Social Media» and I think he is very right and has some very good and useful hints. I am copying some of what he says:

«My online community cares about me, supports me, and laughs at my jokes. And that’s a comfort. (and I’m thankful for you every day)

But none of that works until or unless you’re ready to get out of your comfort zone online»

….

«The question I’m most often asked when working with corporations and business owners on social media strategy is “how do I balance my personal and professional life online?”

“Surely, no one wants to know what I’m doing on the weekend.”

Actually, they do. They really do. You’ve probably heard the saying that people don’t hire companies, they hire people. It’s why “chemistry” with the client is so critical in professional services firms. Why would you not want to pre-establish chemistry and commonality with your prospective friends and clients online?»

……

«The fundamental truth is that your personal life is almost undoubtedly more interesting than your business life. Period. And, associating some sort of noteworthy character trait to your personal brand makes you more memorable in social media. The fact that you run a PR firm? Meh. The fact that run a PR firm, but also grow prize-winning roses? I’ll remember that.»

…..

«Your personal life? Your professional life? One and the same. I know that’s often uncomfortable. But it’s the truth.»

 

Get the whole post at :http://www.convinceandconvert.com/

Social media is here to stay

Interesting post I would like to share – just read it at Market Watch. Here it is:

Facebook is no fad

Commentary: Social networking is a basic human need

By Adam L. Penenberg

NEW YORK (MarketWatch) — With Facebook registering its 300 millionth user and investors valuing Twitter at $1 billion, it’s time to put to bed the notion that social networking is a fad. It’s not. It’s our destiny.

This is something I’ve thought a lot about since I began researching my new book, «Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves.» It details how many of the iconic companies of our time — including eBay Inc. /quotes/comstock/15*!ebay/quotes/nls/ebay (EBAY 25.18, +0.06, +0.24%) , Facebook, MySpace /quotes/comstock/15*!nws/quotes/nls/nws (NWS 14.22, -0.07, -0.49%) , PayPal, Flickr /quotes/comstock/15*!yhoo/quotes/nls/yhoo (YHOO 16.88, +0.13, +0.78%) and Twitter — grew from bootstrap startups to billion-dollar empires within a few short years. Their shared formula: a «viral expansion loop,» which is accomplished by incorporating viral qualities into the functionality of their products.

These companies and many others grew because each new user begat more users. Just by using a product, they spread it. After all, what’s the sense of being on Facebook if none of your friends is on Facebook, or using Flickr if you can’t share your photos?

These viral businesses take advantage of our increased interconnectedness, made possible by more ubiquitous bandwidth and advances in both hardware and software. As the Internet increasingly goes mobile and is gradually released from the desktop, it will offer a far greater, more diffuse surface area for ideas to spread virally.

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Social Media Revolution

I have received this video through several sites/blogs and I find it really interesting an makes you think lots. I know authors are promoting a book, but the video is GREAT and I congratulate them from here! If you see the video, turn sound on – it’s awesome!

[youtube=http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=PlayList&p=C33B9021168095A3&playnext=1&playnext_from=PL&index=40]