I just watched this video which is very short, promotional, and the message seems obvious, but it reminded me of my beginnings as a business owner. Being an entrepreneur has a lot to do with creativity but also with passion. Over time problem is the system keeps getting in the way: you become a business owner and you have to deal with standard procedures, accounting, legal, and so on which is part of it all, of course, but it has a chemical effect transforming your passion into your duty. The secret at this point should be apply your creativity to your new reality. The main problem though is that you need energy , and energy comes from passion. There is the dilema!