12 Mar Is clicking “like” considered to be “engaged” ?
English is not my first language – So the word “engagement” if I read it from my spanish mind means something serious – to be engaged is to accept responsibilities, to take care of someone or something, to be ready to comit…but I usually see the word engagement followed by “customers”, “clients”, “conversations” … and then it translates to “I like” clicking. I have always thought we, PR and Marketing people are sometimes over enthusiastic on trivial things in life – maybe giving the times it is a global effort to mantain common sense and therefore highlight simple acts ..
Today I finally read an article that I can relate about the “i like” versus “being engaged” .. I recommend it! Click here for the full article!
By Nicola Kemp, marketingmagazine.co.uk, 12 March 2013, 08:00AM
The chief executive of social-media analytics firm PeerIndex has accused Facebook of ‘trivialising’ social engagement in a drive to maximise profits.