Imma Folch | «Jetrosexuals» ? evolution of words…
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«Jetrosexuals» ? evolution of words…

«Jetrosexuals» ? evolution of words…

I have to admit that since I got into Twitter I have abandoned my blog. To tell you the truth, I don’t even tweet that much, I just read. Why? Because I basically use Twitter from my BlackBerry when I am in between meetings, travelling, etc… and connecting to links provided by people I follow is somethimes takes too much time.  Spain is like that – or I should say, Movistar – never know if you are in a 3G, 2G, EDGE, GRPS, o whatsoever zone.

Today is Saturday and I have a bad cold that I caught last wednesday watching Barcelona – Stuttgart at the Stadium .. Yay!! We won!! .. But it got reallllly cold.

So, here I am home, and I decided to check the couple dozens of news letters I have received in this past week. What do I think everytime I sign to a news letter?  Will a little dwarf jump out of my computer , camp in my ear, and read them to me??? ( This reminded me of the Babel Fish by Douglas Adams 😉 )…

Anyway –  I open an email from «A Small World» , which is a Social Network I did sign for and I hardly enter – I have enough with LinkedIn and Facebook. So I scrolled down the email and I found the word «Jetrosexual» — What is that??  Oh my! Men who own Jets!!!! 

I’m copying down here the headings since I need my password which I obvioulsy dont remember to keep reading the article…

The Private Jet Set: Men and Their Jets  

by Editorial Staff

new year's resolution

For the world’s most devout jetrosexuals, buying aircraft is like buying houses, cars, and yachts: think bigger, better, faster. Behold a few of the most pimped out rides in the sky.
To see the rest of the private jet set, login below.
read full article

Harrison Ford

There’s owning your own plane, and then there’s owning and piloting your own plane. The 67-year-old actor — who favors a Cessna 208 Caravan — has a flight record so clean that the Aircraft Owners and Pilots Association recently hired him as spokesman. Ford also gets air cred for flying his plane back and forth to Haiti with supplies after the earthquake. And you thought you were helping by texting!


Now – this could be the author is playing with the name to resemble it to «metrosexual» and the author might think than that «metrosexuals» are men who travel by metro??

Then I am thinking ….we all know what a Metrosexual is, right? An urban guy who takes good care of his body and image and could be mistaken by the model? So lets check the wikipedia which lateley seems to be the only source in the world ( I still have my 21 books of the English Chamber’s Enciclopedia in some boxes….)

The term originated in an article by Mark Simpson[1] published on November 15, 1994, in The Independent. Simpson wrote:

Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are), is perhaps the most promising consumer market of the decade. In the Eighties he was only to be found inside fashion magazines such as GQ, in television advertisements for Levis jeans or in gay bars. In the Nineties, he’s everywhere and he’s going shopping.

The term greatly increased in popularity following Simpson’s 2002 article «Meet the metrosexual», which identified David Beckham and as the metrosexual poster boy. The advertising agency Euro RCSG Worldwide adopted the term shortly thereafter for a marketing study, and the New York Times published a Sunday feature, «Metrosexuals Come Out»; the story trickled into local news outlets across North America.

Simpson’s definition is more nuanced than the term’s common use today.

The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis – because that’s where all the best shops, clubs, gyms and hairdressers are. He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference. Particular professions, such as modeling, waiting tables, media, pop music and, nowadays, sport, seem to attract them but, truth be told, like male vanity products and herpes, they’re pretty much everywhere. For some time now, old-fashioned (re)productive, repressed, unmoisturized heterosexuality has been given the pink slip by consumer capitalism. The stoic, self-denying, modest straight male didn’t shop enough (his role was to earn money for his wife to spend), and so he had to be replaced by a new kind of man, one less certain of his identity and much more interested in his image – that’s to say, one who was much more interested in being looked at (because that’s the only way you can be certain you actually exist). A man, in other words, who is an advertiser’s walking wet dream.[2]


So, going back to my first question: Are Jetrosexuals  metrosexuals who own jets? Or did the author tought that metrosexuals were urban men who use the metro?

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