According to ComScore and their recent 2012 report : «Spain led the rankings with 66% of mobile users owning a smartphone, followed by the UK at 64%.». Yes, indeed, I see it, I live in Spain – But, unfortunately this does not indicate that we do buy more apps than our fellow Europeans or we do more internet transactions through our phone. We are still in the top position of software piracy, unfortunately.
If you want to promote an app in Spain, there is a good market to go to , but Price is one of the marketing mix variables that needs to be studied thoroughly!
Here is the article appear in M&M Global
Smartphone ownership at majority across EU5 countries
The number of smartphone users in EU5 (Spain, Germany, Italy, France and the UK) increased 30% in 2012 reaching 136.2 million, according to Comscore’sMobiLens service.
December 2012 marked the first time that smartphone penetration surpassed the 50% mark in all of the European countries.
Measured against an EU5 average 57% smartphone penetration, Spain led the rankings with 66% of mobile users owning a smartphone, followed by the UK at 64%.
Both France and Italy were slightly below the EU5 average with smartphone ownership at 53%, with Germany concluding the rankings at 51%.