19 Oct Survey: Over half of U.S. workplaces block social networks
Now, this is interesting. Let’s think in the several findings that all of us who are in the marketing and PR industry have mentioned or are talking about:
– One of the uses of Social Network is Customer Acquistion
– Teenagers don’t do Twitter
– Largest population who use social networks are over 35
– All companies either have a pr 2.0 strategy or are looking into one.
So….if workplaces are blocking access..when do all those potential clients or customer will be «engaged»? during weekends?
….. let’s think about this.
I’m coping the article from CNET by Caroline McCarthy.
A majority of U.S. workplaces block access to social-networking sites like Facebook and Twitter, new survey results commissioned by consulting firm Robert Half Technology indicate. Fifty-four percent block social networks «completely,» while another 19 percent only permit it «for business purposes.»
Only 10 percent of companies surveyed permit social-network use on the job for any kind of personal use; 16 percent allow «limited» personal use, according to the results released Tuesday.
The study, conducted by an independent research firm, surveyed about 1,400 chief information officers at U.S. companies with 100 or more employees, which means that the results obviously don’t encompass small businesses.
Regulating social-network use at work is a complicated matter. There are some nuances that numbers like these don’t bring up: «limited» personal use of social networks sounds like it could mean anything from blocking the majority (but not entirety) of social sites to simply instituting a «don’t trash your boss on Facebook» rule. Some companies, additionally, may have different standards set for different degrees of employees–the guy running the company Twitter account and the human resources department may have extra privileges, for example.
There also isn’t a differentiation in the results regarding which percentage of «blocked completely» workplaces use filtering software to keep employees off banned sites and which ones have a rule by which employees are supposed to abide (but might not).
Internet controls and filters in the workplace are nothing new. But social networks pose an interesting case: their potential for professional as well as personal networking, not to mention the well-publicized use of Twitter for marketing and customer service. There’s also the fact that they’ve become so ingrained in culture and communication that some companies choosing to block them can appear draconian rather than prudent.
But they’re still great for procrastination and counterproductivity, so it’s not surprising that most businesses put the clamp on them.
«Using social networking sites may divert employees’ attention away from more pressing priorities, so it’s understandable that some companies limit access,» Robert Half Technology executive director Dave Willmer said in a release. «For some professions, however, these sites can be leveraged as effective business tools, which may be why about one in five companies allows their use for work-related purposes.»
Along with the survey results, the company also offered a number of tips for social networking on the job: be aware of your employer’s policies, don’t complain about your co-workers or boss online, and keep tabs on your usage so that it’s not too much of a time suck.