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Interesting post I would like to share - just read it at Market Watch. Here it is:

Facebook is no fad

Commentary: Social networking is a basic human need

By Adam L. Penenberg

NEW YORK (MarketWatch) -- With Facebook registering its 300 millionth user and investors valuing Twitter at $1 billion, it's time to put to bed the notion that social networking is a fad. It's not. It's our destiny. This is something I've thought a lot about since I began researching my new book, "Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves." It details how many of the iconic companies of our time -- including eBay Inc. /quotes/comstock/15*!ebay/quotes/nls/ebay (EBAY 25.18, +0.06, +0.24%) , Facebook, MySpace /quotes/comstock/15*!nws/quotes/nls/nws (NWS 14.22, -0.07, -0.49%) , PayPal, Flickr /quotes/comstock/15*!yhoo/quotes/nls/yhoo (YHOO 16.88, +0.13, +0.78%) and Twitter -- grew from bootstrap startups to billion-dollar empires within a few short years. Their shared formula: a "viral expansion loop," which is accomplished by incorporating viral qualities into the functionality of their products. These companies and many others grew because each new user begat more users. Just by using a product, they spread it. After all, what's the sense of being on Facebook if none of your friends is on Facebook, or using Flickr if you can't share your photos? These viral businesses take advantage of our increased interconnectedness, made possible by more ubiquitous bandwidth and advances in both hardware and software. As the Internet increasingly goes mobile and is gradually released from the desktop, it will offer a far greater, more diffuse surface area for ideas to spread virally.

Noticia leída y copiada de PC WORLD - IDG, por Oscar García, 28/08/09 Personalmente creo que la gestión de la privacidad es de cada uno. Nosotros somos libres de decidir qué compartimos y qué no, y el concepto de "privado" , como tantas otras cosas en la vida, depende de cada uno. No obstante, las  plataformas que utilizamos para comunicarnos deben ofrecernos la posibilidad de gestionar dicha privacidad. Aplaudo por tanto cualquier intento de Facebook por mejor la privacidad. Os dejo con la noticia: Facebook implementará los cambios sugeridos por la Oficina del Comisionado de Privacidad de Canadá durante el próximo año, mejorando así las condiciones de privacidad de los usuarios. "Nuestro diálogo productivo y constructivo con la oficina del Comisionado nos ha dado la oportunidad de mejorar nuestras políticas y prácticas de forma que proporcionarán una mayor transparencia y control a los usuarios de Facebook", dijo Elliot Schrage, Vicepresidente de Comunicaciones Internacionales y Políticas Públicas en Facebook. "Creemos que estos cambios, que resuelven las inquietudes pendientes de otros comisionados de privacidad, no son sólo significativos para nuestros usuarios, sino que también establecen un nuevo estándar para la industria". En concreto Facebook explicará mejor el motivo de pedir la fecha de nacimiento, la conmemoración en la cuenta para los usuarios de fallecidos, la diferencia entre desactivar la cuenta y el borrarla, y la forma en que funcionan los programas de publicidad. Además tratará de que todos los usuarios revisen su configuración de privacidad y comprendan lo que implica, para que no pueda haber problemas de privacidad por despiste o desconocimiento.

Los genes 'hacen amigos' en Facebook
  • Un estudio muestra que la capacidad para hacer amigos es, en parte, hereditaria
MADRID.- ¿Tiene pocos amigos en su perfil de Facebook o de Tuenti? ¿Su compañero de trabajo le triplica en número de contactos? No se preocupe, no todo es cuestión de simpatía y de una habilidad innata para caer bien a la gente. Los genes también tienen algo que decir en estas redes sociales, según un reciente estudio publicado en 'Proceedings of the National Academy of Science'.

Very interesting article on social networking. Source: BBC News Companies should not dismiss staff who use social networking sites such as Facebook and Bebo at work as merely time-wasters, a Demos study suggests. Attempts to control employees' use of such software could damage firms in the long run by limiting the way staff communicate, the think tank said. Social networking can encourage employees to build relationships with colleagues across a firm, it added. However, businesses are warned to be strict with those who abuse access.
'Intuitive interaction' Firms are increasingly using networking software to share documents and collaborate in ideas, the research found. And while more work-specific systems, such as LinkedIn or bespoke in-house software tended to be used for work matters, the likes of Facebook, Bebo and MySpace still had a place, said Peter Bradwell, a Demos researcher and the report's author.  
  Banning Facebook and the like goes against the grain of how people want to interact Peter Bradwell Demos
"They are part of the way in which people communicate which they find intuitive," he said. "Banning Facebook and the like goes against the grain of how people want to interact. Often people are friends with colleagues through these networks and it is how some develop their relationships." Using technology to build closer links with ex-employees and potential customers could also boost productivity, innovation and create a more democratic working environment, Mr Bradwell added. "In today's difficult business environment, the instinctive reaction can be to batten down the hatches and return to the traditional command-and-control techniques that enable managers to closely monitor and measure productivity. "Allowing workers to have more freedom and flexibility might seem counter-intuitive, but it appears to create businesses more capable of maintaining stability."
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